The PluggedIN Platform helps market researchers run cost effective and engaging online qualitative research studies using a combination of social networking and community features.
Rochester, NY – March 12, 2009 – PluggedIN, a research firm specializing in online communities for market research and consumer insights, has opened their proprietary online community platform for use by market researchers seeking to run their own online research communities.
The PluggedIN Platform, which combines a variety of social networking and community features with capabilities necessary for market research, is ideal for running extended qualitative research studies, including online communities, virtual ethnography and diary research.
Market researchers can license one of three hosted editions of the platform, ranging from a version designed for short-term online focus group studies to a full-featured version designed for ongoing market research online communities.
Commenting on the launch, Partner and Senior Research Consultant Matt Foley said, “We are excited to launch the platform formally beyond our current work with a select group of research and consulting agencies. We believe our work with qualitative researchers will allow us to create the industry standard platform for longitudinal online qualitative research studies.”
Ben Werzinger, Partner and Senior Consultant, added, “Qualitative researchers are constantly looking for new ways to connect with the audiences they are studying. The PluggedIN Platform opens up new ways for researchers to connect with and truly understand their respondents, while significantly cutting the time and expense involved with traditional methodologies.”
For additional information on the PluggedIN Platform, or for a demo of the technology, contact Matt Foley.
Rochester, NY-based PluggedIN Co. is a full-service provider of online communities for market research and consumer insights.
Matt Foley, Partner & Senior Research Consultant