I’ve worked with multiple research community providers, and none have matched PluggedIN’s ability to both understand what my company needs, and use online communities to deliver insights that enable smarter business decision-making.
- Senior Consumer Insights Manager, Leading Wireless Provider
PluggedIN can figure out a way to get anything done; they’re particularly creative when under the gun. But aside from their obvious knowledge and experience applying best practices with demonstrated results, they’re incredibly easy and fun to work with, and their responsiveness is unparalleled – I can always reach one of the team when I need them.
- Research Director, Leading Interactive Agency
Partial PluggedIN MROC case study list
Below is a partial list of full-service market research online communities (MROCs) conducted by PluggedIN. (Note: The case studies below are the property of PluggedIN and its respective clients/partners, and cannot be used as examples of MROC experience for companies licensing PluggedIN’s platform).
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Higher education solutions providerA leading provider of international higher education solutions was interested in exploring the experience of students in new undergraduate program as students were going through the program. PluggedIN ran an online community with students from a cross section of programs to get an “in the moment” sense of how the student experience played out each … -
Global wine & spirit distributorA leading global wine and spirit manufacturer/distributor had developed a new product concept, but needed deeper insight into the audience, occasions for drinking and a sense of how this audience would react to the concept. PluggedIN built a market research online community designed to better understand this unique audience and collaborate with them to iteratively … -
Large cable & internet service providerA perceived shift in media delivery preferences led a large cable and internet service provider to explore where the future of video content may lie. A large online community comprised of tech enthusiasts and early adopters was developed to explore the evolution of video in the home along with specific reaction to the latest video … -
International shipping companyAn international shipping company looking to expand its mobile offering wanted to understand more about consumers’ mobile shipping needs and competitive landscape. A small community was developed to explore a variety of issues related to shipping habits and mobile shipping resources including evaluating existing and proposed mobile platforms. The community resulted in a better understanding … -
Wireless voice and data services providerA leading wireless provider wanted to get a better understanding of how a core group of customers was using a popular mobile device. PluggedIN ran an ongoing customer community to study customer lifestyles, attitudes and preferences for mobile communications. The community helped our client get a clearer picture of how their customers were using the … -
World’s second largest food companyThe world’s second largest food company wanted a better understanding of trends among children to refine marketing initatives for two of their brands. PluggedIN custom-designed a highly engaging community experience for this audience, complete with games and fun activities designed to increase engagement while learning about this audience (in a way that completely adhered to … -
Not-for-profit education organizationA not-for-profit education organization was seeking insight into how they could better support the needs of a key stakeholder group. PluggedIN developed an online community consisting of targeted members of this audience, working with them to get a deep understanding of their day-to-day lives and collaborating with them on ideas for new products and services. … -
Leading retail consulting companyA leading consulting firm was interested in getting a deeper understanding of current trends in retail, and exploring the impact of the recession on consumer spending. PluggedIN ran an online community with families to understand the dynamics of purchasing in the new economic environment. The findings were used to inform further research into consumer spending … -
Top global computer manufacturerA top global computer manufacturer had done years of exhaustive research into the customer/user experience in purchasing computers through its website, but never had developed a longitudinal, in-depth perspective on how a typical purchase unfolds. PluggedIN ran a series of online communities to track and understand the purchase experience as it occurred over the course … -
Global higher education providerA leading global higher education provider was interested in exploring trends in education among teachers. PluggedIN ran an online community with teachers from around the world to explore challenges, trends and new ideas in education, with the goal of developing ideas for how this provider could better serve the needs of teachers. The findings were … -
Leading global food companyOne of the world’s largest food companies was seeking to explore if there was white space for product innovation opportunities among a target segment. PluggedIN ran an online community designed to track the audience’s use/perceptions of products in a specific area, and explore unmet needs among the audience. The community helped identify potential areas for … -
Networking equipment & services providerA top networking equipment and services provider was seeking to better understand perceptions of cloud-based computing services in the public sector. PluggedIN designed a custom MROC solution that enabled the company to identify specific motivations for implementation and barriers to adoption of cloud-based solutions, helping them adapt their business strategy accordingly. -
Leading global internet service providerOne of the world’s largest internet service providers wanted a better understanding of its key voice and data customers. PluggedIN ran a customer advisory community with a hand-picked group of these customers to explore perceptions of the current product portfolio and investigate ideas for future product enhancements/opportunities. The community gave the ISP a clearer picture … -
Leading global energy companyA leading global energy company wanted to better understand the behaviors and preferences of its target market, as well as evaluate the effectiveness of a new synthetic oil product. PluggedIN designed an online community approach that helped understand vehicle maintenance behaviors, identify factors of choice for oil changes and evaluate reactions to a new synthetic …
