Comments for PluggedIN Co.

Comment on Mobile MROCs: Benefits and Drawbacks by Qualitative Research Tools

Qualitative Research Tools — Wed, 16 Nov 2011 20:50:18 +0000

Seems like logical information in terms of getting to know more about the mobile qual hype. In my opinion, mobile qual does not always have to be via text messaging though for some, they don’t see the usual of using say audio recording or live video footage.

Comment on I went to “The Dark Side”…and I’m not coming back. by online marketing research

online marketing research — Tue, 15 Nov 2011 12:43:37 +0000

If the numbers are always good then you don’t have to be worry about anything. But yes there are some stuffs exist beyond these number games.People like us know it better but can’t do anything about this.

Comment on Mobile market research – hype or the next big thing? by Telmar

Telmar — Mon, 26 Sep 2011 20:57:00 +0000

To us, it's not so much how rich the qualitative data is that's collected, as much as the quality of the segmentation analysis that matters.

Comment on Mobile MROCs: Benefits and Drawbacks by Mobile market research - hype or the next big thing? | PluggedIN Co.

Mobile market research - hype or the next big thing? | PluggedIN Co. — Mon, 08 Aug 2011 21:22:21 +0000

[...] blogged before about the benefits and drawbacks of mobile MROCs, but an article today in Research by Reg Baker got me thinking about it once again. Reg has some [...]

Comment on The impact of hyperspecialization on research consulting by Telmar

Telmar — Wed, 03 Aug 2011 20:53:41 +0000

For sometime now there has been a tension between the trend between differentiation and and the need for cross team communication. What ultimately determined the equilibrium between these two opposing forces and the absolute necessity of providing value to clients; this moderates both the tendency towards abstruse specialization (if the information being produces isn’t relevant to the client) and generalization.

Comment on Customers by PluggedIN acquired by Edelman's StrategyOne | PluggedIN Co.

PluggedIN acquired by Edelman's StrategyOne | PluggedIN Co. — Mon, 11 Jul 2011 21:51:49 +0000

[...] (MROCs) to companies looking for better ways to develop customer insights. We’ve had our share of successes over the last five years, but wanted to “step on the gas” to really fulfill the vision [...]

Comment on The impact of hyperspecialization on research consulting by Grace Hughston

Grace Hughston — Sat, 09 Jul 2011 17:45:36 +0000

If hyperspecialization is another form of work groups, simply dividing up work amongst group members, where did teams end up dissolving?

I think that working in true teams with a consistent channel of communication and collaboration is what gives the best product. Of course there should be some division of specialization, but not to the extent of excluding others’ input.

Other than that, I like thinking about the way in which the increasing involvement of technology in our lives have made us all some-what hyperspecialized. What will be the next big thing that allows us to gain better insight into research for clients?

Comment on Twitter as an online qualitative research methodology by Twitter Can Enhance but not Replace Qualitative Research Efforts | QualBlog

Twitter Can Enhance but not Replace Qualitative Research Efforts | QualBlog — Mon, 23 May 2011 13:48:25 +0000

[...] blogged in 2009 about the pros and cons of using Twitter as a component of qualitative research. It does skew to people posturing. And it won’t replace [...]

Comment on Online community platforms – the feature race is on… by Alison

Alison — Wed, 11 May 2011 02:10:43 +0000

Hi Matt – great post. I stumbled across you post whilst researching platforms. It’s easy to get lost in the “feature war”!

As a Community Manager I couldn’t agree more with your points about keeping the platform simple. The most basic feature set should really be all you need to get started, after all a healthy community’s about people not technology. Of course technology can aid communication – so add features as the needs become apparent. Your 3 points are spot on.

I’m also a @37signals fan, their book Rework is brilliant.

Comment on PluggedN releases new anti community feature by NGMR Top Blogs Prove Research Has Humor

NGMR Top Blogs Prove Research Has Humor — Tue, 05 Apr 2011 16:21:05 +0000

[...] PluggedN Releases New Anti Community Feature (PluggedIn Blog) [...]