We are seeing an increase in the demand for B2B research communities, so thought we should share some interesting questions we have used with this audience:

• Job Challenges: Thinking about your job role and responsibilities, what is the toughest or most challenging thing about your job? What is one thing that vendors might not understand?
• Top of Mind: How would you describe being a customer of ours in just 3 or 4 words? What is our relationship with you like?
• Tales of Our Lives: We all have great stories about different things that happened to us that made us who we are… getting married, becoming a parent for the first time, discovering a great work of art, or getting fired. So, what is the most defining story of your life?
• Crazy Stories: What is the craziest thing you heard from a colleague or vendor/supplier rep… that made you think, “I can’t believe what I just heard?”
• Monopoly: Everyone loves the game Monopoly right? Well, I want you to think about our brand as if it were a property on the monopoly board. Which piece of property would we be & why?
• Evolution: Overall, thinking about how you perform your job, how have the tools, technology and resources available to you changed the way you work? What new technologies, services, or other developments will significantly change the way you do your job in the future?
• Threats: What do you think is the biggest threat or concern facing our industry as a whole? How could we as a company help you better deal with this concern?
• Key Difference: If you were talking with a colleague, what would you say is our most distinguishing characteristic? How would you describe how we are different or distinct from other providers out there?
• Up & Coming Brands: Who do you think is about to make a big splash in our industry? When you hear the words “upstart”, “up and coming”, “brand on the move” – what brand first comes to mind in our industry? & What about them makes you feel this way?
• Switching: We know you are all very loyal customers, but what would one of our competitors have to do to get you to switch to their service? What would it take to really get you to consider making the move?